Raise Awareness

Raise Awareness — Brain Climate Equity Collaborative
Pillar 02

Making the Invisible Crisis Visible

Public understanding is the first step toward action. Our Raise Awareness pillar translates complex science into clear, compelling information for the public, clinicians, and policymakers — through articles, events, clinical tools, and a national social media presence.

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Raise Awareness

We engage clinicians, policymakers, academic institutions, and the public through targeted educational campaigns, digital outreach, and knowledge-sharing resources. Evidence that doesn’t reach people doesn’t change anything.

Where It Started

Our Founding Public Voice

📰 Featured Article

“Wildfire Smoke is Affecting Your Brain, Not Just Your Lungs”

The article that started it all. Published in The Conversation Canada, this evidence-based op-ed made the case — for the first time in a national Canadian outlet — that wildfire smoke is a direct neurological threat, not just a respiratory one. The response it generated directly led to the founding of Brain-CE.

Read the Article ↗
17+
Media outlets republished this article, including the Weather Network and The Tyee
1
Article that directly catalyzed the founding of a national non-profit organization
Events

Where You Can Find Brain-CE

From our official launch to national climate conferences and health systems events — Brain-CE brings the climate-brain-health conversation into rooms where it hasn’t been before.

Nov
7
2025
Past

Brain-CE Official Launch Event

📍 Hunter Hub, University of Calgary

Our official public launch — featuring keynote talks from Brain-CE directors, a call to action for researchers and clinicians, and the first public presentation of Brain-CE’s national vision for climate-neurological health equity in Canada.

Oct
2025
Past

Canadian Climate Week Symposium

📍 Hybrid

Brain-CE hosted a hybrid symposium on integrating brain health into climate resilience planning — bringing together clinicians, researchers, and policy advocates to discuss the neurological dimensions of Canada’s climate response.

May
21
2026
Upcoming

PEACH Conference — Lightning Talks & Workshop

📍 David Braley Health Sciences Centre, Hamilton, ON

Two lightning talks from Brain-CE directors and a 30-minute interactive workshop: “From Story to Strategy — Co-Creating Narratives for Neuro-Climate Justice.” Presenting to a national health systems change audience at PEACH Ontario 2026.

Jun
2026
Upcoming

Calgary Climate Week Hybrid Event

📍 Calgary, Alberta · Hybrid

Brain-CE’s flagship regional event during Calgary Climate Week — a hybrid film screening, expert panel, and networking session positioning Brain-CE as the leading voice on neurological health and climate change in the Calgary region. Working title: “Brains on Fire: The Neurological Crisis of Climate Change.”

“Evidence that doesn’t reach people doesn’t change anything. Our job is to close the gap between what researchers know and what the public, clinicians, and policymakers are able to act on.”
Resources

For Clinicians & Policymakers

We are developing tailored resources to help clinicians protect their patients and policymakers build the frameworks Canada needs. These are in development — check back as they are released, or sign up to be notified.

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Clinician Toolkit — Wildfire Season

Patient handouts and communication guides for family physicians and specialists on protecting neurologically vulnerable patients during wildfire smoke events — developed through our Earth to Action (E2A) partnership.

In Development
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Clinician Toolkit — Extreme Heat

Clinical guidance on heat risk for patients with dementia, epilepsy, MS, and other neurological conditions — including threshold guidance, patient handouts, and talking points for heat alert days.

In Development
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Policy Brief — Municipal Brain Health

Evidence-based recommendations for municipal and provincial health authorities on integrating neurological vulnerability into climate adaptation plans, heat alert systems, and air quality emergency protocols.

In Development
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Evidence Hub

A curated, publicly accessible library of 35+ peer-reviewed publications at the intersection of climate change, neurological health, and equity. Updated as new evidence emerges.

Live Visit the Evidence Hub →
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Youth Climate Mental Health Toolkit

A practical toolkit for adolescents and young adults on recognizing, understanding, and responding to climate anxiety — developed with Green Minds Canada and grounded in Dr. Christine Gibson’s trauma-informed framework.

In Development
Where to Follow Us

Stay Connected

Brain-CE publishes across multiple channels — from long-form evidence briefs to short-form social media that makes the climate-brain connection accessible to anyone. Follow us to stay informed and help amplify the work.

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LinkedIn

Research updates, event announcements, and fellow spotlights for a professional audience

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Instagram

Visual knowledge translation: infographics, carousels, and behind-the-scenes content

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TikTok

Short-form explainers and talking-head videos making climate-brain science accessible and engaging

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Substack

Long-form articles including Maggie Markus’s “Smoke on the Mind” column and Brain-CE team publications

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BlueSky

Real-time updates, research sharing, and engagement with the climate health and neuroscience communities

Help Us Raise Awareness

Every share, every conversation, every clinician who learns about these risks is part of the solution. Follow us, share our content, and if you want to contribute — join the team.